GAY BUBBLE BUTT MOVIE
Coming out of the pandemic, star power has become far more integral to successfully opening an original title that’s not a superhero movie or a horror movie, the two most enduring genres at the box office (see the $22 million opening of “Smile” over the weekend).
Why? Because leading stars Billy Eichner and Luke Macfarlane just aren’t box office draws at this point in their careers. So why did “Bros” disappoint?Īs mentioned above, the official poster for “Bros” featured the backsides of two men.
However, the $4.8 million opening for “Bros” is so low that it also means many LGBTQ viewers didn’t show up to see the comedy in theaters either. During a recent trip to a multiplex in Georgia, for instance, this writer saw a group of men being openly homophobic by mocking the “Bros” poster for featuring a guy putting his hand on another guy’s butt. “And that’s disappointing but it is what it is.”Įichner is certainly correct that some straight moviegoers weren’t interested in the material, while homophobia about two men falling in love also likely figured in. “Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore, etc., straight people, especially in certain parts of the country, just didn’t show up for ‘Bros,'” Eichner wrote. Eichner, in a now viral tweet, claimed that straight people not showing up to an LGBTQ comedy was a driving force behind “Bros” underperformance.
Billy Eichner’s Universal-backed comedy “Bros” flopped at the box office during its opening weekend with a $4.8 million bow, about half of the $8 million to $10 million that the studio projected.
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